On 30 May, Nantong urban management and law enforcement published an announcement that as of the day, the most beautiful store signboard election would be held in the city.

The selection objects are boards and plaques and similar facilities which present the name, registration number, sign and other contents of state-owned organizations, private enterprises, social groups and individual businesses on the exterior walls or within the land scope of their working and operation places. The specific types can be classified as: plaque store signboards, door header signboards, and wall type signboards.