By Liu Lu

On 13 August, 2022 China-Nantong cross-border e-commerce selection exhibition was closed successfully. 256 supply chain enterprises from 12 characteristic industrial belts in Nantong and nearby provinces and cities, and 72 domestic and foreign cross border e-commerce leading platform enterprises and service organizations participated the expo. 800 people entered the offline expo per day in average. A lot of participating enterprises signed agreements with purchasers on the spot.

As the first cross border e-commerce selection exhibition in Jiangsu, the expo applied ‘offline closed exhibition, online live broadcast exhibition synchronously’ innovative mode.

The offline exhibition included four major theme exhibition areas which are summit forum, industrial belt selection, cross border service provider and platform special session. There were more than 500 booths. Products of 12 characteristic industrial belts including home textile and furnishing, clothing and accessories, medical electronic equipment, electric tools, sports equipment, outdoor products, hardware accessories and personal protective equipment were exhibited.

Online live broadcast exhibition applied ‘promotion in the studio + live broadcast team select products on the spot’ mode. There were in total 6 live broadcast sessions, helped 123 participating enterprises present products in live broadcast. The audience was close to 90 thousand people. The maximum online rate exceeded 16 thousand people.