By Chen Ke

On 29th October, ‘Good Home Textiles Made in Nantong’ 2024 Nantong Home Textile New Product Launch Conference was held. Several home textile new products from Nantong of different themes such as new sleep, slow fashion and trendy culture were presented by means including on-site promotion, physical display, and live broadcast.

‘Good Home Textiles Made in Nantong’ 2024 Home Textile Consumption Season was officially started on 28th September. The Home Textile New Product Launch Conference in Shanghai is one of the activities of the consumption season.

China leads in home textile in the world, and Nantong leads in home textile in China. Nantong is renowned as the ‘capital of home textile’. In 2023, the annual market turnover exceeded 240 billion yuan, which accounted for a lot more than 50% of the national home textile market.

Nantong home textiles have a wide range of categories and excellent brands. At present there are 8 major categories including set, quilt, pillow, mattress, and summer sleeping mat, more than 200 small categories, and more than 10 million SKUs, which can meet a variety of different needs. There are nearly 1,000 registered brands. Among them, there are 42 Madrid trademarks and 18 China Well-known Trademarks. A lot of nationally famous and industry-renowned leading brands have emerged such as Luolai, Gold Sun, and Triumph.