By Wu Xiaoyun

On 11th June, ‘2025 Internet Civilization International Exchange and Mutual Learning City Typical Case Collection Activity’ released the results. Jiangsu Nantong: little finless porpoise ‘Lan Ruoruo’ sang the song of ‘the Yangtze River’ in the new era was shortlisted among the 20 exemplary cases in China.

In 2023, Su-Xi-Tong Industrial Park launched the IP image of little finless porpoise ‘Lan Ruoruo’. Over the past year, through diversified and innovative communication methods, Nantong has made the IP image ‘Lan Ruoruo’ to ‘become popular’ continuously. Art and cultural works including English promotional videos, and meet your smile theme MV were launched. ‘Lan Ruoruo’ emoji was created. Looking for ‘Lan Ruoruo’ Nantong finless porpoise bay scientific research media integration action was planned, which achieved over 100 million views online. The first cultural and creative product appeared at the second Annual Conference on the Protection of Intangible Cultural Heritage in China, which attracted a lot of attention.

In terms of international communication, through overseas social media platforms, Nantong initiated ‘Protect Blue Act’ global relay. The total exposure of the activity exceeded 1.3 million times.